Product Leader Half-Day Event

Nov 12th 2026

Ferry Building, 1, Ste 201, San Francisco, CA 94111, United States

AI is redefining how we build, ship, and scale products. We brought together product leaders and AI innovators in San Francisco to explore what’s possible and shape the future of product management.

Featured speakers

A picture of Jordan Nolf

Jordan Nolf

VP of Growth and US Product, Productboard

A picture of Chris Butler

Chris Butler

Product Evangelist, Productboard

What you'll learn

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Learn from industry-leading experts

Gain practical strategies and insights on how to spark faster innovation, navigate change, and build the AI products of the future.

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Build elite connections

Swap real-world tactics, forge relationships, and hear what’s top of mind for the most innovative product leaders and AI experts in the world.

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Refine your 100x playbook

See how world-class product teams are harnessing AI to work 10x smarter and 10x faster through live demos, candid stories, and actionable frameworks.

Speakers

A picture of Jordan Nolf

Jordan Nolf

VP of Growth and US Product at Productboard. He leads the go-to-market motion for Spark and works directly with product leaders navigating AI adoption across their teams.

A picture of Chris Butler

Chris Butler

Product Evangelist at Productboard. He’s held product roles at companies like GitHub, Google, and Facebook, and now brings that experience to helping PMs figure out how AI actually fits into their day-to-day workflow.

Featured Speakers

Jonathan Brill

Jonathan Brill

Business Futurist,

AI Keynote Speaker

Agenda

8:30 AM - 9:30 AM

Welcome

Registration & Breakfast Opens


9:30 AM - 10:20 AM

Keynote

The Gallery

Welcome Address & Productboard Vision keynote

Start the day with a welcome from Productboard’s CEO, setting the tone for what’s ahead—big ideas, sharp insights, and a new era of AI-driven product leadership.

Author: Hubert Palan
Hubert Palan

CEO & Co-founder, Productboard

10:20 AM - 11:00AM

Keynote Panel

The Gallery

PM in the Age of AI: Masterclass in Intelligent Products and Processes

AI is reshaping both the products we build and the way product teams operate. In this session, leaders from Instacart, Amplitude, Glean, and Microsoft share how they’re building AI products that solve real customer problems while adapting their teams and processes to keep pace. Walk away with the mindsets, practices, and product infrastructure needed to deliver on an ambitious AI vision.


Author: James Evans
James Evans

Head of AI, Amplitude

Author: Emily Silberstein
Emily Silberstein

Senior Director of Product, Instacart

Author: Emrecan Dogan
Emrecan Dogan

Head of Product, Glean

Author: Neta Haiby
Neta Haiby

Director of AI Security, Microsoft

Author: Jordan Nolff
Jordan Nolff

VP of Growth, Productboard

11:00 AM - 11:30 AM

Keynote Fireside chat

The Gallery

Productize Agentic AI with Salesforce

AI agents are set to redefine the way we work—and product managers are leading the charge in shaping how people engage with them. Yet building, managing, and scaling these powerful tools can be overwhelming without the right approach. Hubert Palan, co-founder and CEO of Productboard, and John Kucera, Senior Vice President of Product Management at Salesforce dive into the nitty-gritty of agentic AI at the product level. They’ll share the strategic shifts in product development required to harness the power of AI.


Author: Hubert Palan
Hubert Palan

CEO & Co-founder, Productboard

Author: John Kucera
John Kucera

SVP of Product, Salesforce AI

11:30 AM - 12:30 PM

Lunch Break

The Lounge

Lunch

Take time to recharge and connect over brunch with peers, whether you’re continuing a hallway conversation or meeting someone new.

12:30 PM - 1:00 PM

Breakout Session

The Gallery

From Vibe to Value - How AI PMs and AI Engineers Collaborate on Evals

Everyone knows AI products need great evaluations, but no one shows you how to build them collaboratively with your engineering team. This partnership is what separates successful AI products from frustrating failures. In this hands-on session, Aman will share his battle-tested playbook for the PM-Engineer collaboration that is essential for shipping trustworthy AI.

Attendees will learn how to: Create a Shared Framework: Defining clear ownership between PMs and Engineers at every stage, from initial "vibe coding" to production monitoring.

Establish Practical Collaboration: Learning to co-author evaluation prompts and run joint labeling sessions in a live, hands-on exercise.

Crisis-Proof Their Launch: Building a "disagreement protocol" for what to do when your perfect eval scores don't match your business metrics.


Author: Aman Khan
Aman Khan

Head of Product, Arize AI

1:00 PM - 1:30 PM

Breakout Session

The Gallery

The Secret to Great AI Products is the Feedback Loop

Too many AI teams think they need to chase the perfect prompt, model, or framework. The products that actually succeed share one thing in common: a strong feedback loop. Without it, AI features can stall after launch. With it, they can evolve quickly, adapt to new models and tactics, and improve with real usage.

Drawing on lessons from product teams at startups to large enterprises, Ian will share a playbook for building effective AI feedback loops from early concept stages to scaled adoption. You’ll see real-world examples what works, where teams stumble, and how PMs can contribute at every stage.

You’ll walk away with practical tips and examples you can apply immediately, so your AI products don’t just launch, they last.


Author: Ian Cairns
Ian Cairns

CEO & Co-founder, Freeplay

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Frequently Asked Questions

What is the AI Product Summit?

The AI Product Summit is a one day conference where the boldest product minds and AI builders come together to shape what product excellence looks like in the AI era. You’ll hear straight from the teams behind today’s most cutting-edge products, trade real talk and tactics in small-group sessions, and walk away with a clear, actionable playbook to level up your impact and your career.

Who should attend this event?

Whether you’re a Product Manager, Director of Product, VP of Product or Chief Product Officer, there is something for you.

When and where will this event take place?

Date: October 2, 2025

Location: SHACK15 | ​​Ferry Building, 1, Suite 201, San Francisco, CA 94111


What is included in the full conference pass?

The full conference pass will include keynotes, Expo, breakout sessions, and networking events.

I still have some unanswered questions. Who can I contact?

Feel free to send all other questions you might have to events@productboard.com.

Interested in sponsoring?

Reach out to our team for sponsorship opportunities at events@productboard.com.

Product Excellence Summit 2024 recordings