Building the Product Management Organization of the Future


Today’s product teams are light years away from what they were five or ten years ago. As the role of the product manager evolves to become more strategic, and as the demand for talent becomes ever more competitive, product leadership is challenged to build high-performing teams that can execute on their product vision. 

Join guest speaker, Forrester Principal Analyst Sam Somashekar, along with Erica Jenkins, CPO at Crayon, and Productboard as we explore the trends that are impacting and upending the traditional product organization. 

You’ll learn:

  • Key product management responsibilities that can improve offerings for your organization.
  • Why product managers must take ownership of all customer touch points around their products to increase revenue, improve end user experience, and drive higher retention.
  • How to set a “roadmap” for your product organization to improve their capabilities.


Thank you! You will be redirected to the on-demand video now.

Sam Somashekar


Guest speaker Sam Somashekar is an accomplished product leader with a track record of
taking a customer-centric approach to help companies succeed and grow revenue, market share,
and profitability. He has 25 years of experience in enterprise product management and development,
market research and strategy, marketing, and business development. His experience
spans public and private companies including NICE Actimize and CA Technologies,
as well as independent consulting across industries such as high tech, financial services,
consumer packaged goods, and entertainment.

Building the Product Management Organization of the Future

Erica Jenkins

Erica Jenkins is the Chief Product Officer of Crayon. With a career spanning over a decade in the software industry, she has an impressive track record building great enterprise products. Prior to Crayon, Erica served
as the Vice President of Product Management at Meltwater. She also co-founded Expion in 2009,
which was acquired by Sysomos in 2015, where she led the team as Chief Product Officer until the 2018
acquisition by Meltwater. 
Erica is passionate about both growing her team’s skills and helping translate
solutions through the lens of empathy around customers’ unsolved problems.

Building the Product Management Organization of the Future

Srinivas Krishnamurti

Srinivas Krishnamurti (SK) is the SVP of Product at Productboard, responsible for product strategy and development. Previously, SK was co-founder and CEO at Zugata, a performance management company acquired by CultureAmp, where he most recently served as VP of Product. SK has over 20 years of experience in mobile, desktop, consumer, and enterprise software at companies like VMware and Rational Software.

Building the Product Management Organization of the Future