Being able to adopt a design thinking framework means focusing on human-centered solutions. More than ever, companies are focusing on how to do this to drive long-term customer value.
Whether you’re a product leader, manager, or designer, it’s critical to understand the fundamentals of a human-centered, design-thinking approach. Only a deep understanding of your customer base will allow you to solve the persistent, complex, human problems product professionals often face.
Guest speakers, Diana Sonis & Lis Hubert, founders of CX by Design explain how to:
Our goal is by the end of this webinar, you will be able to take away key insights you can apply to your practice, making the idea of human-centered design a tangible reality.
Thank you!
Lis is an acclaimed design and strategy thought leader, writer, and speaker with extensive expertise in Digital Strategy, Customer Experience, Information Architecture, and Design Thinking.
As founding partner of CX by Design, she has made it her mission to help companies meet their strategic goals. She does so by making the invisible visible through research, making the complex simple through her unique perspective, and bringing understanding and meaning through expert facilitation.
With over a decade of designing successful products and strategies for clients of all sizes, her passion lies in helping her partners think holistically about driving and enacting real change. Lis helps businesses not only increase their bottom line but also their longevity through customer loyalty.
When not tackling complex strategic problems, you can find Lis doing her best to enjoy the human experience to the fullest.
Diana is a passionate believer in holistic, 360 strategy and design, with extensive expertise in UX Design, CX Design, Service Design, and the Design Thinking methodology.
As founding partner of CX by Design, Diana’s mission is to identify nuggets of opportunity within an organization, reorient its existing systems and structures to improve the human experience, help others extend their thinking, and drive material business advantage.
Having designed, built, and successfully sold several companies, Diana works to help businesses shape abstract concepts into concrete online and offline experiences that respond to the needs and motivations of real people.
When she’s not solving strategic challenges, Diana can be found in pursuit of good coffee everywhere.
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