Using your roadmap to drive stakeholder alignment

Scott Baldwin May 17, 2023

Synopsis

To get your product funded and staffed, to get your team and your stakeholders aligned, to keep your customers and your executive sponsors engaged — for your roadmap to have a chance, you’ve got to become the consummate product leader. In this talk, Bruce McCarthy walks you through his process for leveraging a great roadmap to drive and maintain alignment within your team, among your stakeholders, and across your organization. He will discuss:

1. How to map the real org chart for your company
2. How to develop trust with key stakeholders
3. How to use your roadmap to drive alignment
4. How to say no in ways that enhance your relationships

Our speaker

Bruce McCarthy and his Product Culture team help companies like NewStore, Camunda, Genomics England, Socure, Toast, and Kaleyra achieve their product visions through advising, forums, workshops, and private coaching. He is President Emeritus of the Boston Product Management Association and a head judge at the annual Harvard Business School New Venture Competition. Bruce co-wrote Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty.