Sep 14, 2023
Engineers on product teams are master builders. They are the main source of innovation on products. So how do you unlock innovation? How do you focus product teams on the product vision? It is strategic context you need. Learn the elements of product strategy, how to develop one and real-world examples. This isn’t a textbook world, reality can hit when we’re too dogmatic about what the textbooks say. I will talk about the common ways that the theory gets tested to breaking point and that it’s okay for it not to work perfectly. Takeaway the inspiration to drive your product leaders to give the strategic context which will enable focus and unleash your master builders to innovate solving your customer’s problems.
Cei ensures everyone in his organization understands the product vision; understands the current product strategy and how their role contributes towards both. He spends time validating the product strategy and empowering teams to deliver against it.
Director of Product at Bango, Cei is a product leader focused on enterprise products in Energy and Financial Services. He helps start-ups and SME’s build product organizations, with experience of more than a decade building products himself.