How to define and validate a product strategy without building a thing

Adam Davis May 11, 2023

Synopsis

90% of products fail. In most cases, that’s not because they fail to build quickly enough. In 52% of cases, it is because they fail to identify the right problem, then fail to define – and validate – the right product strategy to determine what unique value to provide your target customers. That means we should worry less about building an MVP and, instead, focusing on validating an MVO, a Minimal Viable Offer.

In this hands-on workshop, you’ll learn how to define a compelling product strategy to not just align your teams internally – but validate that product strategy – packaged as an MVO – with your target market.

Our speaker

After 10 years working with different product teams & startups to understand what makes products succeed – & others fail – Henry Latham launched Prod MBA, an 8-week hands-on boot camp to fast-track aspiring product leaders’ path to Head of Product. He’s coached over 280 Product Managers on product strategy over the last 3 years and is the author of the book Product Strategy is Simple.