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May 4, 2023
A deep understanding of user needs is a crucial foundation of Product Excellence and products make a difference when built with a diverse set of perspectives. User research is a critical role that can deeply influence and help teams build better products and innovate in challenging times.
In this fireside chat, we’ll talk with Gregg Bernstein, Director of User Research at Hearst Magazines and author of Research Practice: Perspectives from UX researchers in a changing field about his learnings working day-to-day in the practice itself and we’ll discuss:
Afterwards, we’ll open things up for Q&A and you’ll have a chance to ask Gregg your questions — from either a research or product perspective. We’ll also be giving away some copies of Gregg’s book to attendees.
Gregg is the Director of User Research for Hearst Magazines, where he connects the worlds of content creation and consumption. Previously he managed innovative research practices at Condé Nast (The New Yorker, WIRED, Vogue, Pitchfork, Bon Appétit), Vox Media (Vox, The Verge, Polygon, Eater), and Mailchimp. He also taught design, branding, and typography at Georgia State University. In a previous life, he created album covers for punk and emo bands, and designed for clients in the music and advertising industries.
Gregg studied journalism at the University of Georgia, and earned his MFA in graphic design from the Savannah College of Art & Design, where he focused on user experience research and design. He lives with his family in Athens, Georgia, where he enjoys long, quiet trail runs around the state botanical gardens.