Register for the annual Product Excellence Summit on October 11, 2023!
Feb 2, 2023
What does writing a book, doing a total house renovation, and working through the discovery phase of a product have in common? More than you think.
In this practical session Anna shares just that, and why you need to embrace the unknowns and the chaos during discovery in order to lay the right foundation for your product. Coming out of the session you’ll know how storytelling can be used to narrate the unknowns into an orderly chaos, as well as how storytelling can be used to extract the stories that really matter for creating the right product for the right people, in the right way.
Anna Dahlström is the author of ‘Storytelling in Design (O’Reilly) and a UX designer focused on helping companies, teams and individuals with UX and storytelling matters. Over the last 21 years she’s worked client side for the likes of The BBC, for startups (including running her own), and with digital and marketing agencies on a large variety of brands and projects, from websites and apps to bots and TV UIs. She is also a seasoned speaker and has spoken at conferences such as SXSW, Websummit, and UXLx.