The art of managing stakeholders & staying true to your product strategy

📸 Picture this: You are a forward-thinking product manager with a clear product vision, strategy, and roadmap. Yet throughout the product management process, stakeholders come to the table with unvalidated requests. “This must be built”, they insist, “and right away”. 

Introducing the dangerous animals of product management: stakeholders and situations that—if left untamed—can get in the way of your product plans.

🐺 WoLF, “Works on Latest Fire”
🦏 RHiNO, “Really High-value New Opportunity”
🦛HiPPO, “Highest Paid Person’s Opinion”
🦓 ZEbRA, “Zero Evidence, but Really Arrogant”
Seagull Manager, a stakeholder who swoops in, makes a mess, then swoops out again

Get a copy of our ebook (written in partnership with “zookeeper” Dean Peters) to learn more about the dangerous animals in action, and how you can manage the difficult stakeholders in your life using a mix of soft skills and hard frameworks.