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Cookies Policy

Effective as of October 2021, ProductBoard, Inc., has updated its Cookie Policy. For a prior version of our Cookie Policy, click here.

Last Updated: October 2021

This Cookie Policy explains how ProductBoard, Inc., and its subsidiaries (collectively, the “ProductBoard Group” or “we” or “us” or “our”) use cookies and similar technologies when you visit our website located at productboard.com, portal.productboard.com, app.productboard.com (the “Websites”), use our Services, visit our branded social media pages, or when you interact with our online advertisements or marketing emails (collectively, the “Services”). It explains what these technologies are and why we use them, as well as your rights to control our use of them. In some cases, we may use cookies and similar technologies to collect personal information, or information that becomes personal information if we combine it with other information.

We may update this Cookie Policy from time to time. If we do, you will be notified when you first visit our Websites after the change. You can also revisit this page if you wish to keep yourself informed.

WHAT ARE COOKIES?

Cookies are small files, typically of letters and numbers, downloaded onto your computer or mobile device when you visit certain websites. When you return to these websites, or visit other websites that use the same cookies, the websites recognize these cookies and your browsing device. A cookie cannot read data off your hard drive or read cookie files created by other websites.

Cookies set by the website operator are called “first party cookies”. Cookies set by parties other than the website operator are called “third party cookies”. The parties that set third party cookies can recognize your web browser both when it visits the Productboard website and when it visits certain other websites where the third party’s cookies are also present.

Visit aboutcookies.org or allaboutcookies.org for more information on cookies/

WHY DO WE USE COOKIES?

When you access our Services, we or companies we work with may place cookies on your computer or other device. These technologies help us better understand user behavior, and inform us about which parts of our Websites people have visited.

We use first party and third party cookies to recognize you as a Productboard customer, customize our Services, content, and advertising, to measure promotional effectiveness, and to collect information about your computer or other access device to mitigate risk, help prevent fraud, and promote trust and safety.

We may place cookies from third-party service providers who may use information about your visits to other websites to target advertisements for products and services available from ProductBoard. We do not control the types of information collected and stored by these third-party cookies. You should check the third-party’s website for more information on how they use cookies.

The following are some examples of information that we collect and how we may use it:

  • We may collect information such as your language, inferred zip code or area code, unique device identifier, referrer URL, location, and time zone so that we can better understand customer behavior and improve our Services.
  • We may collect and store details of how you use our Services. Except in limited instances to ensure quality of our Services over the Internet, such information will not be associated with your IP address.
  • We may collect information regarding customer activities on our Websites, which is used to understand which parts of our Services are of most interest. This type of data is aggregated, and thus is not personal information.

WHAT TYPES OF COOKIES DO WE USE?

Below is a list of the types of cookies used on our Websites, and some of the entities that may be serving cookies, with links to those organizations’ privacy policies.  For more information about the specific cookies served on our Websites see our cookie banner for Portal and Website

TYPE DESCRIPTION SERVED BY
Necessary Cookies.   These cookies are necessary for the Websites to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. These also include cookies we may rely on for fraud prevention. You can set your browser to block or alert you about these cookies, but some parts of the Websites will not then work. Productboard

Cloudflare

Docusign

Marketo

Stripe

Functional Cookies These cookies allow us to remember the choices you make and to tailor our Services so we can provide relevant content to you. For example, a functionality cookie can remember your preferences (e.g., country or language selection), or your username. Clearbit

DataDog

Digital PI

Intercom

Livestorm

Marketo

Performance/ Analytics Cookies These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Websites. They help us to know which pages are the most and least popular and see how visitors move around the Websites.  If you do not allow these cookies we will not know when you have visited our Websites, and will not be able to monitor its performance.   FullStory

Google Analytics

Double Click

Hotjar

Intercom

Segment

Wistia

Targeting/ Advertising Cookies We use third party service providers to display advertising on our Services and serve advertising on other third party sites that may be relevant to you or your interests. These cookies are also used to help measure the effectiveness of the advertising campaign. They remember that you have visited a website and this information may be shared with other organizations, such as advertisers. This means that after you have been to our Websites, you may see some advertisements about our Services elsewhere on the Internet. The information collected through this process by the third party service providers does not enable us or them to identify your name, contact details or other personal information that directly identifies you unless you choose to provide these. Such advertising will only be delivered where permitted by applicable law.  Bing

Digital PI

Facebook

Intercom

LinkedIn 

Marketo

Segment

YouTube

 

Presently, we use Google Analytics. Google Analytics is a web analytics service offered by Google LLC (“Google”) that tracks and reports website traffic. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: policies.google.com/privacy. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics, available at: tools.google.com/dlpage/gaoptout.   

 

HOW LONG WILL COOKIES STAY ON MY BROWSING DEVICE?

The length of time a cookie will stay on your browsing device depends on whether it is a “persistent” or “session” cookie. Session cookies will only stay on your device until you close your browser. Persistent cookies stay on your browsing device until they expire or are deleted.

WHAT OTHER SIMILAR TECHNOLOGIES DOES PRODUCTBOARD USE?

In addition to cookies, we may use other similar technologies, like web beacons to track users of our Websites or in email or other electronic communications we send to you. Web beacons, or “clear gifs,” are tiny graphics with a unique identifier, similar in function to cookies. They are used to track the online movements of web users. These assist us in delivering cookies, counting visits to our Websites, understanding usage and campaign effectiveness and determining whether an email has been opened and acted upon. We may receive reports based on the use of these technologies by our third-party service providers on an individual and aggregated basis.

In contrast to cookies, which are stored on a user’s computer hard drive or device, clear gifs are embedded invisibly on web pages and are about the size of the period at the end of this sentence. We and our third-party service provider employ web beacons for the reasons stated above (under “Cookies”), but primarily to help us better manage content on our Services by informing us which content is effective.

We may also use so-called “Flash Cookies” (also known as “Local Shared Objects or “LSOs”) to collect and store information about your use of our services, fraud prevention and for other site operations.  Third parties with whom we partner to provide certain features on our Websites or to display advertising based upon your Web browsing activity use LSOs such as HTML5 and Flash to collect and store information. f you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage. Flash cookies are not managed by the same browser settings as are used for browser cookies, but may be managed here: macromedia.com/support/documentation.

MANAGING COOKIES, SIMILAR TECHNOLOGIES AND TARGETED ONLINE MOBILE ADVERTISING

You have the right to decide whether to accept cookies. You can exercise your preferences in relation to cookies served on our Websites by taking the steps outlined below.

Cookies.  You can use the browser with which you are viewing this website to enable, disable or delete cookies. To do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” settings), or review the instructions provided by the browsers listed here: Internet ExplorerGoogle ChromeMozilla FirefoxSafari DesktopSafari Mobile, and Android browser. Please note, if you set your browser to disable cookies, you may not be able to access secure areas of the Sites and Services. Also, if you disable cookies other parts of the Services may not work properly. You can find more information about how to change your browser cookie settings at allaboutcookies.org. You can also adjust your cookies settings on our cookie banners.  

There are also additional tools available to manage third party cookies. Many advertising companies that collect information for interest-based advertising are members of the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI), both of which maintain websites where individuals can opt out of interest-based advertising from their members. To opt-out of website interest-based advertising provided by each organization’s respective participating companies, visit the DAA’s opt-out portal available at optout.aboutads.info/, the DAA of Canada’s opt-out portal available at youradchoices.ca/en/tools, or visit the NAI’s opt-out portal available at optout.networkadvertising.org/?c=1. Residents of the European Union may opt-out of online behavioural advertising served by the European Interactive Digital Advertising Alliance’s participating member organizations by visiting youronlinechoices.eu/.

Flash Cookies. If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the website storage settings panel, available here: macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html. You can also control Flash Cookies by going to the global storage settings panel and following the instructions. Setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.

Do Not Track.  Some Internet browsers – like Internet Explorer, Firefox, and Safari – include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, our Websites do not process or respond to “DNT” signals.