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VP Product Marketing

San Francisco

Background and Opportunity

VP of Product Marketing
Location:  Ideally, San Francisco Bay Area (with the ability to drive to our HQ when needed)

The concept of product development and project management and are rapidly changing. The definition of a product manager has evolved over the course of the past few decades - they not only define product roadmaps but also the overarching go-to-market strategy, engineering plausibility, and general business strategy of the company. It is a complex, interdisciplinary role that requires levels of collaboration between the contributors, customers, users, and partners in order for a company to launch a series of successful products.

Companies often focus on their sales-driven metrics to power their growth; however, the true driver of growth is a series of successful product launches built through a collaboration of excellent craftsmanship. Collaboration is key to success in both managing and developing a customer-friendly product. That is exactly what Productboard had in mind when we developed our product management system.


Enter Productboard…

Productboard is the leading product management system that helps product management teams to get the right products to market, faster. It is essentially a system of record for any and all products. Over 4,900 customer-driven companies like Zendesk, Disney, VMware, Avast, UiPath, and Marriott use Productboard to gather customer feedback, analyze user data, prioritize product roadmap, and collaborate with everyone else in the team with a clearly communicated goal. Their end-to-end product management system provides clear objectives for all teams and aligns colleagues around the product development vision and process. Think CRM but specifically designed for product needs of any modern organization making digital products.

Along with its intuitive, yet feature-rich platform, Productboard enables teams to easily integrate with other engineering task management tools such as JIRA, Slack, Trello, PivotalTracker, and GitHub and with systems full of valuable customer insights such as Intercom, Zendesk, CRM systems, NPS systems, and many more. With a manageable and customer-friendly user interface, it provides in-depth backlog customer feedback and information for product managers to use for product development.

Everyone deserves to work on products that will be used, enjoyed, and loved – products that matter. It’s Productboard's mission to help product makers across the globe create exceptional products that resonate with customers deeply on both functional and emotional level. With Productboard, every team can make things that matter – together.

 We’re looking for a Vice President of Product Marketing to shape and drive our marketing initiatives. The ideal candidate will be a member of the product leadership team and work closely with the marketing, sales and executive team to achieve the company’s goals. We expect a successful candidate to act as a business owner and have a clear understanding of the markets and buyers, know the key drivers of their business, and take responsibility for the overall success of the product in the market. The ideal candidate is an experienced marketing leader with expertise in B2B SaaS products and product-lead growth initiatives. 


Responsibilities include:

  • Lead a team of product marketers to update and tell the Productboard story.
  • Drive awareness of Productboard’s capabilities for product managers and more generally, all product teams.
  • Deliver the content for the demand generation and field marketing effort necessary to support pipeline development necessary for Productboard to achieve our business goals.
  • Understand our customers, their buying journey and adoption patterns. Enable our sales organization to excel in their pursuits.   
  • Lead market and competitive assessment, and be the trusted advocate of the customer by surfacing qualitative and quantitative insights to shape product direction and ensure product-market fit
  • Collaborate with Productboard Global Marketing to ensure Productboard wins an outsized share of the product tools market.
  • Bring excellent leadership to the company, interfaces optimally with Product, Engineering, Sales, and Marketing.
  • Represent the company at speaking engagements and conferences.
  • Lead and champion a growing PMM team, including hiring and development of talent.


What we want from you:

  • Well-respected leader who has built, scaled, and lead teams consisting of 10-15 people within a Product Marketing function 
  • Experience leading outbound product initiatives focused on customers ranging from SMB to enterprise with sophisticated requirements. 
  • Experience leading product marketing collaborating with other functions across marketing, sales, product and partner organizations. 
  • Creative energy, courage to throw out the playbook, and out of the box thinking, someone who is a futurist and can help supply the company's messaging and positioning platform.
  • Excellent written and verbal communication and presentation skills.
    Experienced public speaker. 
  • Technically savvy with regards to our products, solutions, industries we play in or capable of learning very quickly 
  • Comfortable working in a very cross functional role with a highly distributed team
  • Sales Enablement experience is a requirement



You can look forward to the following benefits:

💰 Competitive compensation, stock options, company 401k 

📚 A budget for your professional development and ongoing learning 

🏝 4 weeks of paid vacation and paid sick days

💛 1 Volunteer Day per year for you to help causes close to your heart

🍲 Lunch delivered to your home

🍀 Mental Wellness Program to support your well-being and self-care

🏋 Company contribution to gym and wellness memberships 

🚗 Commuter benefits

🍹 Team events, such as happy hours, off-sites, and retreats abroad 

❤️ Company contribution and access to best-in-class health benefits and your own Headspace membership


About our culture

At Productboard, values aren’t just something we like to talk about, they’re something we live and breathe. We believe in creating a work environment where:

  • People feel empowered, supported, and included
  • Trust and transparency are built into the way we work
  • Creativity, curiosity, and continuous improvement are encouraged and nurtured every day

You can get to know your future colleagues by listening to our People of Productboard podcast, or check out our Instagram profile and People of Productboard FB page for more info about life at Productboard.



Equal Opportunity Employer Statement

We are an equal opportunity employer and champion of equity. It is our aim to help people from all backgrounds, cultures, and groups realize their full potential at Productboard. 

As such, we do not tolerate any discrimination or harassment based upon gender identity, race, color, religion, age, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

All aspects of employment including hiring, training, promotion, and terminations are based on merit, competence, performance, and business needs. We are committed to an inclusive hiring process and provide all candidates with equal opportunity to demonstrate their abilities.

Togetherness is one of our core values and our Diversity Council helps us ensure that we uphold the values of authenticity, humanity, and diversity to create an environment where every human being matters. We are committed to leading by example to drive societal change.