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Sr. Product Marketing Manager, Growth

Remote USA

Come join Productboard, the leading product management software that helps product teams get the right products to market, faster! Over 5,500 companies of all sizes, from early-stage startups to established companies (like Microsoft, Zendesk, UiPath, metromile, and 1-800 Contacts), trust Productboard to help them understand what customers really need, prioritize what to build next, and align everyone around the roadmap. To help us with this mission, we’re looking for a Senior Product Marketing Manager, Growth to play a critical role in our product-led growth (PLG) initiatives.

In this highly visible, cross-functional role you’ll help drive acquisition, activation, and engagement of new customers by optimizing the self-serve funnel as well as supporting our sales-led motions. You’ll partner cross-functionally to lead the strategy, planning, and delivery of customer growth initiatives across web, in-product, and other channels to improve trial, onboarding, and in-product expansion. You’ll also work on new initiatives that help further unlock growth for Productboard.

The right candidate thinks outside the box, takes a holistic view across the customer lifecycle, and is energized by creating delightful, cohesive customer experiences that drive business outcomes.

 

What you’ll do

  • Help new customers experience core product value quickly by developing and leading strategies and experiments that have a significant impact on how new users discover, activate, and engage with Productboard
  • Collaborate cross-functionally across product, marketing, sales, success, and ops to prioritize and execute on the growth roadmap and deliver against key shared business goals
  • Understand our customers and their journey and pain points, identify optimization opportunities, and develop a testing plan and supporting initiatives to improve the customer experience across different stages of the funnel to drive scalable growth
  • Translate growth learnings and best practices into a framework for future growth initiatives
  • Develop targeted, audience-specific messaging and positioning for key moments in the customer lifecycle that are informed by user research, market insights, and product understanding

 

About You

  • 5+ years of product marketing or related experience (marketing, product management, operations, or strategy) in B2B enterprise SaaS
  • Experience in growth with a deep understanding of growth funnels and engagement loops
  • Gifted storyteller with excellent writing and communication skills and an eye for good design who can succinctly translate technical features into customer benefits that resonate deeply with external and internal audiences
  • Structured thinker with a demonstrated history of managing multiple complex projects simultaneously and mobilizing teams that span functions
  • Self-starter with a get-it-done attitude who can navigate ambiguous situations and succeed in a fast-paced, dynamic, hyper-growth environment 
  • Team-player who builds relationships across functions and can influence without authority
  • MBA a plus

If you don’t meet 100% of the above qualifications, we still encourage you to apply!

 

You can look forward to the following benefits:

💰 Competitive compensation, stock options, company 401k 

📚 A budget for your professional development and ongoing learning 

🏝 4 weeks of paid vacation and paid sick days

💛 1 Volunteer Day per year for you to help causes close to your heart

🍲 Lunch delivered to your home

🍀 Mental Wellness Program to support your well-being and self-care

🏋 Company contribution to gym and wellness memberships 

🚗 Commuter benefits

🍹 Team events, such as happy hours, off-sites, and retreats abroad 

❤️ Company contribution and access to best-in-class health benefits and your own Headspace membership

 

About Productboard 

Productboard is the customer-centric product management platform that helps teams get the right products to market faster. Over 5,000 companies, including Microsoft, 1-800-Contacts, and UiPath, use Productboard to understand what users need, prioritize what to build next, and rally everyone around their roadmap. 

In April 2021, we closed our $125M Series-D round, backed by VC giants like Tiger Global Management, Index Ventures, Kleiner Perkins, Sequoia Capital, and Bessemer Venture Partners. Headquartered in San Francisco, we are a truly international company, with offices in Vancouver and Prague.

  • We are backed by top Silicon Valley investors, giving us access to capital, networks, mentors, and markets
  • You’ll enjoy an exciting team atmosphere building a new and complex product
  • We iterate quickly and decisions are fast. You’ll have a voice in what we do and see the impact of your work
  • With modern offices in San Francisco, Vancouver, and Prague, you can expect occasional travel across the Atlantic!

About our culture

At Productboard, values aren’t just something we like to talk about, they’re something we live and breathe. We believe in creating a work environment where: 

  • People feel empowered, supported, and included
  • Trust and transparency are built into the way we work
  • Creativity, curiosity, and continuous improvement are encouraged and nurtured every day 

You can get to know your future colleagues by listening to our People of Productboard podcast, or check out our Instagram profile and People of Productboard FB page for more info about life at Productboard.


Equal Opportunity Employer Statement

We are an equal opportunity employer and champion of equity. It is our aim to help people from all backgrounds, cultures, and groups realize their full potential at Productboard. 

As such, we do not tolerate any discrimination or harassment based upon gender identity, race, color, religion, age, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

All aspects of employment including hiring, training, promotion, and terminations are based on merit, competence, performance, and business needs. We are committed to an inclusive hiring process and provide all candidates with equal opportunity to demonstrate their abilities.

Togetherness is one of our core values and our Diversity Council helps us ensure that we uphold the values of authenticity, humanity, and diversity to create an environment where every human being matters. We are committed to leading by example to drive societal change. 


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