Sr Manager/Director, Digital & Performance Marketing - SEO, SEM

• Own the strategy, execution, and tracking of paid channels (e.g., SEM, social, remarketing, display, affiliates, ABM) to drive marketing performance in line with revenue goals
• Lead end-to-end planning, development, and execution of paid campaigns across internal and external teams (designers, writers, etc.)
• Implement strategic SEO initiatives to increase organic traffic and conversions
• Develop key channel metrics (ROI, LTV, ROAS, and more) to measure campaign performance, and provide regular analysis of performance
• Manage relationships with external vendors and agencies to optimize performance and ensure implementation of best practices
• Collaborate with internal marketing team to ensure brand-aligned messaging, improve lead quality, and drive customer acquisition, conversion, and awareness
• Drive continuous improvement through experimentation across all elements of advertising - ad copy, CTAs, landing pages, etc.
• Manage channel forecasting and budgeting to meet growth and ROI targets

About you

• 5+ years of experience in marketing, with 3+ years in performance/digital marketing roles in B2B organizations
• Experience with managing ad campaigns across all major channels including SEM/PPC, paid social, review sites, and more
• Detailed knowledge and grasp of performance marketing strategies, tactics, and tools
• Understanding of effective SEO strategies and tactics
• Proven ability to consolidate and analyze data from multiple sources (e.g. website, social media, SEM)
• Proficient in relevant marketing operations (Marketo), advertising, and reporting software
• Ability to deliver clear, concise, and reliable reporting on all activities to key stakeholders
• Track record of consistently delivering excellent results in a fast-paced environment
• Growth mindset with results-driven approach to work and strong understanding of acquisition path optimization (testing, measuring, iterating) 

You can look forward to the following benefits:

💰 Competitive compensation, stock options, company 401k 

📚 A budget for your professional development and ongoing learning 

🏝 4 weeks of paid vacation and paid sick days

💛 1 Volunteer Day per year for you to help causes close to your heart

🍲 Lunch delivered to your home

🏋 Company contribution to gym and wellness memberships 

🚗 Commuter benefits

🍹 Team events, such as happy hours, off-sites, and retreats abroad 

❤️ Company contribution and access to best-in-class health benefits and your own Headspace membership

About Productboard 

Productboard is the product management system of choice for everyone from Avast and Microsoft to rising stars like Metromile and Envoy. In early 2020, we closed our $45M Series-B round, backed by VC giants Sequoia, Kleiner Perkins, Bessemer Venture Partners, and Index Ventures. Headquartered in San Francisco, we are a truly international company, with offices in Vancouver and Prague.

• We are backed by top Silicon Valley investors, giving us access to capital, networks, mentors, and markets
• You’ll enjoy an exciting team atmosphere building a new and complex product
• We iterate quickly and decisions are fast. You’ll have a voice in what we do and see the impact of your work
• With modern offices in San Francisco, Vancouver, and Prague, you can expect occasional travel across the Atlantic!

About our culture

At Productboard, values aren’t just something we like to talk about, they’re something we live and breathe. We believe in creating a work environment where:

• People feel empowered, supported, and included
• Trust and transparency are built into the way we work
• Creativity, curiosity, and continuous improvement are encouraged and nurtured every day

You can get to know your future colleagues by listening to our People of Productboard podcast, or check out our Instagram profile and People of Productboard FB page for more info about life at Productboard.