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Lifecycle Marketing Manager

San Francisco

** We request that this professional be onsite at our office on 333 Bush Street, San Francisco, three days per week (Mon, Tue, and Thursday). 

We are looking for an experienced Lead Lifecycle Marketing Manager focused on driving user engagement metrics and expanding our lifecycle marketing channels. You'll be responsible for building outstanding customer experience through lifecycle channels such as email and in-app messages, working directly with Growth, Marketing, and Customer Success teams. 

As a Lead Lifecycle Marketing Manager, you’ll drive the strategy and execution of new lifecycle programs and be responsible for user engagement and feature adoption. The perfect fit for this role is an ambitious, growth-oriented marketer that’s data-driven and possesses strong technical skills.

Key Responsibilities:

  • Create Scalable Campaigns: Design and implement multi-channel marketing campaigns to support our product-led growth initiatives. 
  • Rearchitect Nurtures: Support all stages of the customer lifecycle with evergreen nurture programs designed to move the needle on metrics such as enterprise qualification, new user activation and long term retention 

Own the Email Channel: Act as the internal subject matter expert for all things email and own the strategy and implementation of diverse email campaignsDefine OKRs and Growth Initiatives: Work with growth and marketing leadership to set OKRs, contribute to planning, and suggest and implement growth initiatives.Collaborate Cross-Functionally: Work closely with growth product managers, customer success, and marketing to develop and execute strategies that drive user engagement and product adoption.

  • Optimize Segmentation: Develop and refine segmentation and content personalization strategies by leveraging user insights and business data.
  • Improve Processes: Proactively identify gaps in processes and infrastructure, propose solutions, and enhance production efficiency.
  • Implement A/B Testing: Conduct complex, multivariate A/B tests, monitor and analyze performance, and make data-driven recommendations for improvement.
  • Document and Standardize: Build and maintain process documentation, establish best practices, and improve team effectiveness.
  • Analyze Performance: Regularly analyze results, determine benchmarks, and provide performance updates to assess business impact and inform recommendations. 
  • Leverage Analytics: Collaborate with the analytics team to build dashboards, plan and analyze experiments, and uncover new user insights.

Qualifications:

  • 3-5+ years of experience in lifecycle marketing roles
  • Deep knowledge of the email landscape and best practices (email deliverability, privacy)
  • Technical knowledge of email and in-app communication tools (Marketo & Intercom a plus)
  • Self starter; ability to drive both strategic and tactical workstreams forward with minimal oversight
  • Data informed; ability to analyze trends and decipher actionable insights from data
  • Experience owning experimentation roadmaps
  • Knowledge of attribution and measurement frameworks
  • Familiarity working with product data and the teams that capture and model it
  • Excellent written and verbal communication skills
  • Demonstrated ability to collaborate cross-functionally across technical and non-technical teams
  • 2+ years experience working in B2B SaaS preferred

What’s in it for you?

  • Be part of building the world’s first and best Product Platform that fundamentally changes how our industry approaches the craft of Product Management.
  • Your customers are going to be the best product teams and minds out there. You will have the opportunity to learn from and advance the work of the best of the best in your field.
  • Be a part of a growing and innovative, mission-driven company, with the opportunity to shape the future of our product and customer experience, and to define an entire new market category.
  • Collaborate with a talented and passionate team, dedicated to making products that matter, together.

You can look forward to the following benefits:

  • Competitive compensation, stock options, company 401k
  • A budget for your professional development and ongoing learning
  • Flexible PTO and paid sick days
  • Life insurance and disability coverage
  • Carrot Fertility Benefits
  • 1 Volunteer Day per year for you to help causes close to your heart
  • 8 weeks of Paternity leave and 12 weeks of Maternity leave
  • Mental Wellness Program to support your well-being and self-care
  • Company contribution to gym and wellness memberships
  • Commuter benefits
  • Company contribution and access to best-in-class health benefits and your own Soulmio membership

About Productboard

Productboard exists to help the best product minds out there make products that matter, together. We believe we all deserve to live in a world filled with extraordinary products - products that exceed our expectations in both functionality and delight.

That is why we made our purpose-built and customer-centric product management platform that helps organizations get the right products to market, faster. More than 6,000 companies, including Microsoft, Zoom, Salesforce, and Cartier, use Productboard to understand what users need, prioritize what to build next, and rally everyone around their roadmap.

With offices in San Francisco, Prague, Vancouver, London, Dublin, and Brno, Productboard is backed by leading investors like Tiger Global Management, Dragoneer Investment Group, Index Ventures, Kleiner Perkins, Sequoia Capital, Bessemer Venture Partners, and Credo Ventures.

We are very well funded and financially stable Series D company, with a validated product market fit and a massive future market opportunity.

  • Join at the golden startup age — established stability with large space for innovation and individual impact
  • You’ll enjoy an exciting team atmosphere, building a whole new category of software
  • You can help change the way that products are built all over the world
  • We iterate quickly and decisions are fast. You’ll have a voice in what we do and see the impact of your work
  • We are backed by top Silicon Valley investors, giving us access to capital, networks, mentors, and new markets
  • We are recognized as a leading tech startup in our category, named by Forbes magazine and Business Insider as one of the best startup employers to bet your career on, and are regularly recognized for our company culture

About our culture

Imagine working in a place where everything matters — most importantly, you. At Productboard, values aren’t just something we like to talk about, they’re something we live and breathe. We believe in creating a work environment where:

  • People feel empowered, supported, and included
  • Trust and transparency are built into the way we work
  • Creativity, curiosity, and continuous improvement are encouraged and nurtured every day

Forming our company values was a group effort, with every employee allowed to contribute. From profit-sharing initiatives, like stock options, to open communication, we don’t waste time on politics or ego. We champion openness by sharing our goals, success, and failures.

Join colleagues who love what they do and who are invested in their work environment and the future of the company. Help shape our company, culture, and product!

Equal Opportunity Employer Statement

We are an equal opportunity employer and champion equity. It is our aim to help people from all backgrounds, cultures, and groups realize their full potential at Productboard. We do not tolerate any discrimination or harassment based upon gender identity, race, color, religion, age, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or any other bias covered by appropriate law. All aspects of employment, including hiring, training, promotion, and terminations, are based on merit, competence, performance, and business needs. We are committed to an inclusive hiring process and provide all candidates with equal opportunity to demonstrate their abilities. Togetherness is one of our core values, and our Diversity Council helps to ensure that we uphold the values of authenticity, humanity, and diversity to create an environment where every person matters. We are committed to leading by example to drive societal change.

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