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Head of Account Based Marketing

Remote USA

Title: Head of Account Based Marketing

Location:  Remote USA


Enter Productboard…

Productboard is the leading product management system that helps product management teams to get the right products to market, faster. It is essentially a system of record for any and all products. Over 4,900 customer-driven companies like Zendesk, Disney, VMware, Avast, UiPath, and Marriott use Productboard to gather customer feedback, analyze user data, prioritize product roadmap, and collaborate with everyone else in the team with a clearly communicated goal. Their end-to-end product management system provides clear objectives for all teams and aligns colleagues around the product development vision and process. Think CRM but specifically designed for the product needs of any modern organization making digital products.

Along with its intuitive, yet feature-rich platform, Productboard enables teams to easily integrate with other engineering task management tools such as JIRA, Slack, Trello, PivotalTracker, and GitHub and with systems full of valuable customer insights such as Intercom, Zendesk, CRM systems, NPS systems, and many more. With a manageable and customer-friendly user interface, it provides in-depth backlog customer feedback and information for product managers to use for product development.

Everyone deserves to work on products that will be used, enjoyed, and loved – products that matter. It’s Productboard's mission to help product makers across the globe create exceptional products that resonate with customers deeply on both functional and emotional levels. With Productboard, every team can make things that matter – together.

Productboard is seeking a Senior Manager, Account Based Marketing (ABM)  to develop and drive modern, integrated marketing campaigns and their underlying processes to penetrate and grow the company’s largest customers. Partnering with marketing, SDR and sales colleagues, this marketer will operationalize a scalable, one-to-one and one-to-few, multi-channel marketing motion that results in expanding pipeline and accelerating close rates with Productboard’s  highest-value target accounts. This position will report into the Director, Field Marketing.


Responsibilities include:

  • Assist with building and running a modern ABM program that creates personalized buying experiences for Productboard’s most strategic customers. 
  • Partner with digital and field marketing, sales and SDR teams to develop targeted programs that drive demand in key accounts to influence and engage Product  champions, decision-makers, and executives, especially those focused on digital transformation and customer centricity
  • Own the strategic account ABM program execution including strategy, goal setting, budget, list management, campaign plans and collateral, follow-up and reporting; execute ABM campaigns against our top strategic accounts globally
  • Engage with sales, SDRs, digital and field marketing teams to coordinate, execute, and optimize ABM activities
  • Work strategically to analyze data and campaign performance, while guiding decisions and optimization opportunities.


What we want from you:

  • 5+ years of digital/field marketing experience in B2B SaaS
  • Excellent verbal and written communication skills
  • Deep experience with Marketo, 6Sense, influ2 and Salesforce strongly preferred
  • You consider yourself an ABM subject matter expert. You’ve successfully built ABM programs at scale and can implement a modern enterprise marketing playbook. You know how to evolve an ABM strategy and tactics over time.
  • Hands-on experience running campaigns and programs that directly contributed to pipeline growth using modern marketing tools and channels including, but not limited to: list building and targeting, webinars and digital events, personalized websites and landing pages, account based ads, direct mail, social network targeting, etc.
  • You’re an analytical problem-solver. Your decisions are informed by data, and you know how to use analytics to draw insights to continually optimize campaigns and maximize growth.
  • You’re inquisitive and innovative. You have a “test and learn” mentality and a hunger to leverage the latest technology and methods to drive growth.
  • Strong collaborator who partners with key stakeholders to deliver outstanding business results
  • You have a bias towards action. You favor practical choices, speed and a respect for sequencing. You focus on the things that matter and push back on things that don’t. You make deadlines for yourself and you move fast.
  • You’re scrappy and entrepreneurial. You thrive in fast-paced environments and are comfortable with not knowing the answer to something. You are willing to roll up your sleeves no matter what the challenge is.



You can look forward to the following benefits:

💰 Competitive compensation, stock options, company 401k 

📚 A budget for your professional development and ongoing learning 

🏝 4 weeks of paid vacation and paid sick days

💛 1 Volunteer Day per year for you to help causes close to your heart

🍲 Lunch delivered to your home

🍀 Mental Wellness Program to support your well-being and self-care

🏋 Company contribution to gym and wellness memberships 

🚗 Commuter benefits

🍹 Team events, such as happy hours, off-sites, and retreats abroad 

❤️ Company contribution and access to best-in-class health benefits and your own Headspace membership


About our culture

At Productboard, values aren’t just something we like to talk about, they’re something we live and breathe. We believe in creating a work environment where:

  • People feel empowered, supported, and included
  • Trust and transparency are built into the way we work
  • Creativity, curiosity, and continuous improvement are encouraged and nurtured every day

You can get to know your future colleagues by listening to our People of Productboard podcast, or check out our Instagram profile and People of Productboard FB page for more info about life at Productboard.



Equal Opportunity Employer Statement

We are an equal opportunity employer and champion of equity. It is our aim to help people from all backgrounds, cultures, and groups realize their full potential at Productboard. 

As such, we do not tolerate any discrimination or harassment based upon gender identity, race, color, religion, age, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

All aspects of employment including hiring, training, promotion, and terminations are based on merit, competence, performance, and business needs. We are committed to an inclusive hiring process and provide all candidates with equal opportunity to demonstrate their abilities.

Togetherness is one of our core values and our Diversity Council helps us ensure that we uphold the values of authenticity, humanity, and diversity to create an environment where every human being matters. We are committed to leading by example to drive societal change.