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Global Head of Brand Experience

Remote USA

Background and Opportunity

Global Head of Brand Experience
Location:  Remote USA
 

Enter Productboard…

Productboard is the leading product management system that helps product management teams to get the right products to market, faster. It is essentially a system of record for any and all products. Over 5,000 customer-driven companies like Zendesk, Disney, VMware, Avast, UiPath, and Marriott use Productboard to gather customer feedback, analyze user data, prioritize product roadmap, and collaborate with everyone else in the team with a clearly communicated goal. Their end-to-end product management system provides clear objectives for all teams and aligns colleagues around the product development vision and process. Think CRM but specifically designed for the product needs of any modern organization making digital products.

Along with its intuitive, yet feature-rich platform, Productboard enables teams to easily integrate with other engineering task management tools such as JIRA, Slack, Trello, PivotalTracker, and GitHub and with systems full of valuable customer insights such as Intercom, Zendesk, CRM systems, NPS systems, and many more. With a manageable and customer-friendly user interface, it provides in-depth backlog customer feedback and information for product managers to use for product development.

Everyone deserves to work on products that will be used, enjoyed, and loved – products that matter. It’s Productboard's mission is to help product makers across the globe create exceptional products that resonate with customers deeply on both functional and emotional levels. With Productboard, every team can make things that matter – together.

We’re looking for a Global Head of Brand Experience who is an experienced strategic thinker that understands how to build a brand and create a category. We are looking for a marketer who is also a dynamic leader that is a natural collaborator and is experienced at building and mentoring great teams and developing talent. The Global Head of Brand Experience will report directly into the SVP of Marketing and be responsible for driving strategy and execution of the Productboard brand through oversight of campaigns, events, creative and content. The ideal candidate is a world-class brand strategist and progressive thinker who is passionate about building a modern, world-class brand.

Responsibilities include:

  • Leadership of the brand experience marketing team with responsibilities that include: brand strategy and positioning, campaign strategy and execution, ideation and execution of Productboard’s annual Summit Series, oversight of the global brand studio, editorial planning and execution of our  content engine, and related responsibilities as relevant.
  • Operate as a modern, data-driven Brand Experience leader with strong knowledge of B2B environments and fluency in both DR and performance marketing to be able to execute full-funnel strategies.
  • Bring quantitative and qualitative insights to leadership to influence marketing strategy and inform executional tactics that will resonate with our target prospects.
  • Demonstrate thought leadership in brand marketing and the broader digital ecosystem.
  • Build, mentor, develop, and coach an exceptionally talented Brand Experience Marketing team.
  • Build strong partnerships and establish credibility with the internal cross-functional team, based upon a demonstrated collaborative approach, leadership skills and experience.
  • Think big and come up with breakthrough campaign ideas that make the most of budgets while leading a team to execute with excellence.
  • Ensure consistent brand representation across all brands, channels and touchpoints.
  • Understand trends in brand awareness, perception, & adoption that are relevant to our target personas.
  • Develop a deep understanding of our prospect’s mindsets, attitudes, and behaviors to inform strong brand strategy and creative development.
  • Provide creative oversight for campaigns, events and content that your team is responsible for executing.

 

What we want from you:

  • You demonstrate passion for brand and product storytelling, innovative user experiences, and have the ability to use analytical insights to inform initiatives that improve the prospect/customer  experience and drive habitual behaviors.
  • 8+ years of relevant experience in Marketing, within a large creative agency or a recognized brand
  • An exceptional brand strategist and storyteller that thinks out-of-the-box.
  • Accomplished track record of building and scaling disruptive/innovative brands through traditional and digital marketing strategies.
  • Proficiency crafting creative, inspiring, solution-driven stories that communicate complex concepts simply.
  • An expert collaborator skilled at bringing people together, and communicating openly and transparently.
  • Strong leadership capabilities, but ability/desire to roll up sleeves versus purely playing a managerial role – no-task-too-small mentality.
  • Propensity to innovate and take calculated risks - using data and A/B testing to create a marketing mix that is diverse and stable.
  • A superb track record for creating and executing world-class marketing campaigns and events.
  • Excellent written and verbal communications skills, teamwork and interpersonal skills; proven team-first mentality.
  • Experience in the production of campaigns, events, videos, print, OOH, digital, experiential, and other marketing materials.
  • Proven ability to prioritize and manage multiple tasks and projects in response to shifting priorities.
  • Excellent organizational, problem-solving, and interpersonal skills.

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You can look forward to the following benefits:

💰 Competitive compensation, stock options, company 401k 

📚 A budget for your professional development and ongoing learning 

🏝 4 weeks of paid vacation and paid sick days

💛 1 Volunteer Day per year for you to help causes close to your heart

🍲 Lunch delivered to your home

🍀 Mental Wellness Program to support your well-being and self-care

🏋 Company contribution to gym and wellness memberships 

🚗 Commuter benefits

🍹 Team events, such as happy hours, off-sites, and retreats abroad 

❤️ Company contribution and access to best-in-class health benefits and your own Headspace membership

 

About our culture

At Productboard, values aren’t just something we like to talk about, they’re something we live and breathe. We believe in creating a work environment where:

  • People feel empowered, supported, and included
  • Trust and transparency are built into the way we work
  • Creativity, curiosity, and continuous improvement are encouraged and nurtured every day

You can get to know your future colleagues by listening to our People of Productboard podcast, or check out our Instagram profile and People of Productboard FB page for more info about life at Productboard.

 

 

Equal Opportunity Employer Statement

We are an equal opportunity employer and champion of equity. It is our aim to help people from all backgrounds, cultures, and groups realize their full potential at Productboard. 

As such, we do not tolerate any discrimination or harassment based upon gender identity, race, color, religion, age, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

All aspects of employment including hiring, training, promotion, and terminations are based on merit, competence, performance, and business needs. We are committed to an inclusive hiring process and provide all candidates with equal opportunity to demonstrate their abilities.

Togetherness is one of our core values and our Diversity Council helps us ensure that we uphold the values of authenticity, humanity, and diversity to create an environment where every human being matters. We are committed to leading by example to drive societal change.

 



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