Growth Marketer job in San Francisco, CA at productboard

Growth Marketer

  • Marketing
  • San Francisco, CA, USA
    Come and design the future of product excellence with us.

    WHY WE MAKE PRODUCTBOARD
    We started productboard because we have been inspired by product makers who have a vision. We celebrate missionaries who go for the moonshot, who stay up late at night because good enough isn’t for them. They don’t do easy, and they are not put off by failure.

    We realized that these remarkable makers need the right tools to have the pulse of their customers, to stay laser-focused on the most important things, and to bring out the best in their teams. That is why we make productboard. We make product makers excel in everything they do.

    Together with you, we have a unique opportunity to define and dominate a whole new category. Think the early days of Airbnb, Salesforce, Marketo, or Zendesk. We can't wait to have you be part of it.
     

    YOUR ROLE
    We are seeking an experienced and data-driven Growth Marketer to sit at the intersection of our growth, marketing, product, and data teams. Spanning both acquisition and engagement marketing, Your expertise in SEO strategies and tactics as well as designing highly personalized messages and product experiences will help drive the strategic direction of our digital marketing.. 

    This cross-functional role will be focused on designing and executing complex cross-channel marketing programs that grow user acquisition, drive customer retention, improve the user experience, and drive business performance. The ideal candidate should have experience managing a variety of acquisition and lifecycle marketing programs, expertise in SEO best practices, strong copy-writing skills, and an experimentation mindset. 


    RESPONSIBILITIES
    • Build and own programs focusing on user acquisition as well as support our lifecycle marketing strategy, including activation, onboarding, engagement, and retention programs
    • Research and evaluate growth opportunities, prioritize the most impactful projects, and evaluate technical requirements for projects and campaigns. Design, implement, monitor, and optimize A/B experiments with data-driven hypotheses to identify new audience opportunities and improve marketing performance. 
    • Define productboard’s SEO strategy. Set a baseline, perform an on-site technical analysis, and implement processes to increase our organic search traffic, then actively participate in and share ideas for SEO testing experiments
    • Help drive the Growth team’s experimentation agenda and roadmap for organic growth marketing efforts across channels. Help our content team prioritize articles, landing pages, and other assets, and partner with our Growth and Data teams to increase campaign performance through better tooling, automation and personalization.
    • Report on program performance against top-line business KPIs including acquiring first time users, increasing repeat users, and reducing churn
    • Manage audiences, creatives, budget, and integrated campaign execution, including technical setup of experiments and analysis of results
    • Maintain a data-driven approach through continual experimentation and optimization to exceed aggressive company goals; utilize a strong background in experiment design and evaluation
    • Collaborate with Growth, Marketing, Sales, and Data teams to ensure consistent delivery of high-quality leads
    • Regularly communicate performance and results to key stakeholders

    REQUIRED SKILLS
    • 3-5+ years of demonstrated strategic and tactical experience with user acquisition and SEO programs in B2B SaaS companies
    • Deep understanding and expertise in building an SEO strategy and about current SEO best practices (e.g. you’re up-to-date on the latest changes to Google’s search algorithm)
    • Extremely analytical and data-driven in how you approach and measure your work. Understanding of A/B testing, ability to draw conclusions from data, and drive to take action accordingly are a must.
    • Demonstrated project management experience with ability to indirectly manage and build consensus across diverse, distributed teams
    • Proven ability to prioritize, execute, manage, and measure complex projects with multiple stakeholders in a fast-paced environment
    • Strong working knowledge of the marketing and sales funnel and process
    • Detailed-oriented - you love to manage highly cross-functional, complex projects without making mistakes or missing deadlines
    • Excellent verbal, copywriting, and presentation skills with the ability to clearly articulate impact
    • Strong project management skills including the ability to manage multiple projects simultaneously
    • Must be able to thrive in a fast-paced environment with a “roll up your sleeves” attitude
    • Experience working for a fast-growing B2B SaaS software company and collaborating across multiple geographies is a plus
    • Fluent in English


    WHAT MATTERS TO US
    We are proud of our unique culture and we know it's crucial now at this scaling stage to cultivate it. We truly believe that everyone joining us these days is our "cultural co-founder".  You will represent the core values that we believe in and show others what it means to be constantly curious, creative, transparent, and passionate.


    Our culture is built on trust and transparency and you will be exposed to every step and decision of a fast-growing startup. There is lots to learn, lots to build. We offer competitive benefits and we'll create an environment where you will love to work. 


    BENEFITS

    • Competitive compensation and stock options 
    • Comprehensive medical, dental, and vision coverage
    • Life insurance and long-term disability insurance 
    • Subsidized commuter benefits
    • 401k plan 
    • New MacBook Pro (or another notebook of your choice) + 34″ monitor
    • Daily catered lunches
    • Dog-friendly office
    • Generous vacation time 
    • Professional development & career coaching 
    • Team events, such as happy hours, off-sites, and retreats 
    • Employee referral bonuses

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