NEW VIDEOS đź“ą Dangerous Animals of Product Management: How to Manage Challenging Stakeholders

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Product Excellence

Why we are now in the “Golden Age of Product Management”

Just a few years ago, product management was a function that did not have a clear definition.  For many companies, product managers were confused for user experience designers, senior technology leads, or, more controversially, project managers. At best, teams acknowledged that PMs were product owners in the Agile sense, and

Dottie Schrock

Dottie Schrock

What is product-led growth? How it works and 5 companies that are doing it right

It seems like every tech company these days is excited about product-led growth. And rightfully so. When a product-led growth strategy is executed well, your product sells itself, leaving your teams with more time and resources to focus on the end user. If you’re a user of any successful product-led

Dottie Schrock

Mekkie Bansil

Degreed CPO Kat Kennedy explains the skills you need to excel as a product executive

Written by Kat Kennedy, Chief Experience Officer at Degreed, for our ebook, The Path to Product Excellence: Stories and Advice From the Field. Seven years ago, my CEO asked me if I was interested in moving from my software development role into a product management role. I was a little

Dottie Schrock

Dottie Schrock

Improve your product with customer feedback you already have

Productboard and Gainsight have a lively chat about the Product Excellence methodology, the challenges of modern product management, how to improve products with customer feedback that is already being collected, and when not to take customer feedback at face value.

Dottie Schrock

Dottie Schrock

What are we really talking about when we say ‘customer empathy?’

This piece originally appeared on Forbes Tech Council. We hear a lot about “customer empathy” these days. Whether it’s in candidate interviews, design discussions or product management meetings, it’s become more critical than ever to prioritize the customer as a core part of company culture. That’s not surprising because as

Hubert Palan

Hubert Palan

Make your product sing: The importance of UX writing (and how to do it well!)

This post originally appeared on the Single Grain blog.  If you work in tech, it’s likely that you’ve heard of UX writing: “A UX writer is someone who writes for user experience…[and uses] the words we read or hear when we use a digital product. Their goal is to help and

Dottie Schrock

Dottie Schrock

A step-by-step guide for conducting better product discovery

Coding features is hard and expensive. Yet many teams learn they’ve made a false assumption about what users really need once their new feature goes live – only to go underutilized. Well life is too short for that. And any business that operates in such a way won’t be around

Martin Felcman

Martin Felcman

How to do a competitive analysis to differentiate your product

We focus a lot on building a product or experience that best solves your customers’ needs. But of course, you’re not operating in a vacuum where you alone are trying to address those needs. Unless you’re running a monopoly operation, there are probably other companies building products to get the

Dottie Schrock

Monty Mitra

Becoming a product shokunin

“Taste is tough to explain, isn’t it?” My first thought upon hearing the opening words of the documentary Jiro Dreams of Sushi was: this is the culinary version of Steve Jobs’ single-minded fixation on good taste. The mental jump from sushi to iPhone wasn’t such a stretch. After all, my

Winston Blick

Winston Blick

How user research has always driven product decision making

User research is central to building the right products. Learn how George Gallup studied users so that newspapers in the 1920s could develop a better product.

Winston Blick

Winston Blick

A guide to mastering user-driven product onboarding (with real-life examples from Productboard!)

Looking to improve the user onboarding experience within your product? Want to not just acquire new users, but get them to stick around with your product for the long-run?

Winston Blick

Winston Blick

How product managers can identify what customers really need

Working as a product manager at a young company without a support team, I spend a lot of time answering questions and collecting feedback from users on Intercom.

Winston Blick

Winston Blick

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