Product Excellence

Braden Kowitz on what to do when you don’t know how to fix your product

Written by Braden Kowitz, Co-Founder and Product Designer at Range Labs, for our ebook, “The Path to Product Excellence: Stories and Advice From the Field”.

Dottie Schrock

Productboard Editorial

The role of product ops in successful distributed teams

Product ops tackles many of the challenges that are exacerbated when teams don’t share the same physical workspace, facilitating better communication and collaboration by aligning teams across the organizations and uniting everyone behind shared processes and tools.

Dottie Schrock

Sameer Karim

Be a more effective product manager by democratizing feedback

As product managers, our job is to fulfill the needs of our target market. But in order to find that target market, you cannot just listen to the loudest (or closest) voice in the room.

Dottie Schrock

Sophie Lalonde

New book! Product Management for Babies

Happy April 1! We’ve been hard at work promoting our new book on product management for babies, which… well… doesn’t exist.

Winston Blick

Winston Blick

Good vs. bad roadmaps (Infographic)

What makes a good roadmap? What makes a bad roadmap? Get a side-by-side comparison in our new roadmaps infographic!

Tony Lee

Tony Lee

Deep customer insights: The key to building excellent products

Achieving Product Excellence means leveraging every conversation and interaction that the broader company has with the market to get the right products to market, faster.

Hubert Palan

Hubert Palan

How five product leaders approach customer centricity

Hope Gurion leads a panel on customer centricity in product management featuring product leaders from Unity, Rev.com, HERE Technologies, and Nielsen Global Connect.

Tony Lee

Nicholas Edwards

User segmentation: Why it’s crucial for product managers

User segmentation identifies subgroups of users who have similar needs to one another. This helps you avoid the mythical average user and build better products.

Winston Blick

Winston Blick

Lessons in digital transformation from Swarovski, Gymshark & Compassion International

Last month, we hosted our inaugural Product Excellence Summit – a series of live events featuring product visionaries from across the globe. The first panel discussion of the day – moderated by Vish Srivastava, Lead Product Manager at BCG Digital Ventures – was all about digital transformation. 

Tony Lee

Nicholas Edwards

How product leaders at Slack & Zendesk approach excellent product management

To kick off our inaugural Product Excellence Summit, we invited two product visionaries for a virtual fireside chat to discuss customer-centricity, product strategy, and organizational alignment. In case you missed it, here’s a lightly edited version of the conversation.

Tony Lee

Nicholas Edwards

Hiten Shah on mastering the art of distributed product management

Product management has not changed, but our way of working has. Understanding the former and adapting to the latter is the key to building excellent products in today’s distributed environment

Tony Lee

Nicholas Edwards

The secret to a potent and practical product strategy—lessons from growing Zendesk to $700m

An effective product strategy helps you realize your business goals and keeps everyone in the organization motivated and working in unison. We sat down with Sam Boonin, previous Head of Product at Zendesk, to learn the 3 essential foundations of a great product strategy.

Dottie Schrock

Kieran Tie