1400+ product managers & leaders on the state of product management
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Product Excellence

Good vs. bad roadmaps (Infographic)

What makes a good roadmap? What makes a bad roadmap? Get a side-by-side comparison in our new roadmaps infographic!

brennan mcguigan

brennan mcguigan

Deep customer insights: The key to building excellent products

Achieving Product Excellence means leveraging every conversation and interaction that the broader company has with the market to get the right products to market, faster.

Hubert Palan

Hubert Palan

How five product leaders approach customer centricity

Hope Gurion leads a panel on customer centricity in product management featuring product leaders from Unity, Rev.com, HERE Technologies, and Nielsen Global Connect.

Andrew Lee

Nicholas Edwards

User segmentation: Why it’s crucial for product managers

User segmentation identifies subgroups of users who have similar needs to one another. This helps you avoid the mythical average user and build better products.

Winston Blick

Winston Blick

Lessons in digital transformation from Swarovski, Gymshark & Compassion International

Last month, we hosted our inaugural Product Excellence Summit – a series of live events featuring product visionaries from across the globe. The first panel discussion of the day – moderated by Vish Srivastava, Lead Product Manager at BCG Digital Ventures – was all about digital transformation. 

Andrew Lee

Nicholas Edwards

How product leaders at Slack & Zendesk approach excellent product management

To kick off our inaugural Product Excellence Summit, we invited two product visionaries for a virtual fireside chat to discuss customer-centricity, product strategy, and organizational alignment. In case you missed it, here’s a lightly edited version of the conversation.

Andrew Lee

Nicholas Edwards

Hiten Shah on mastering the art of distributed product management

Product management has not changed, but our way of working has. Understanding the former and adapting to the latter is the key to building excellent products in today’s distributed environment

Andrew Lee

Nicholas Edwards

The secret to a potent and practical product strategy—lessons from growing Zendesk to $700m

An effective product strategy helps you realize your business goals and keeps everyone in the organization motivated and working in unison. We sat down with Sam Boonin, previous Head of Product at Zendesk, to learn the 3 essential foundations of a great product strategy.

Dottie Schrock

Kieran Tie

Productboard Excellence Award winners announced!

We launched the inaugural Productboard Excellence Awards at our Product Excellence Summit and are thrilled to introduce the three winners.  The Productboard Excellence Awards celebrate exemplary Productboard customers committed to the three pillars of Product Excellence and use Productboard to build products that matter, together. We asked the Productboard team

Dottie Schrock

Dottie Schrock

Making a dent in the universe when your awesome new feature is already “so three months ago”

When we focus on a compelling product vision, we become less reactive. We manage less, lead more, and give ourselves a shot at delivering a product that is truly excellent. Make a dent.

Winston Blick

Winston Blick

The five levels of Product Excellence maturity

As the pace of the market accelerates and customer expectations evolve, it has never been more important for companies to build excellent products and get them to market faster. But what exactly is an excellent product?  Excellent products are products that people use and love. They solve real problems by

Andrew Lee

Nicholas Edwards

Introducing the Product Excellence Maturity Model, your guide to building customer-centric products

There are teams that consistently build excellent products — products that solve real problems and cater to the needs of users. After years of observation and learning, we’ve found that they all share three pillars of mastery: deep user insight, a clear product strategy, and an inspiring roadmap. We’ve coined

Dottie Schrock

Dottie Schrock