-
Product Excellence, Product Leaders
Degreed CPO Kat Kennedy explains the skills you need to excel as a product executive
-
Product Excellence, Product Leaders
How to improve your product with customer feedback you already have
-
Product Excellence, Product Leaders
What are we really talking about when we say ‘customer empathy?’
-
Product Excellence
How to build winning freemium products using the Kano Model
-
Product Excellence
User segmentation: Why it’s crucial for product managers
And how ignoring them leads to failure ?
In a typical marketplace, not every user has the same needs. But you can usually identify several subgroups of users who have very similar needs to one another. We call these user segments.
-
Product Excellence
Make your product sing: The importance of UX writing (and how to do it well!)
-
Product Excellence
A step-by-step guide for conducting better product discovery
-
Product Excellence
How to do a competitive analysis to differentiate your product
-
Product Excellence
Becoming a product shokunin
What product managers can learn from the world’s greatest sushi chef
-
Product Excellence
How user research has always driven product decision making
What product managers can learn from a 1920s newspaper pioneer
User research is central to building the right products. Learn how George Gallup studied users so that newspapers in the 1920s could develop a better product.
Made all over the world.